An original men’s grooming brand, Baxter of California was created by Baxter Finley in 1965 and started off with just a single product: Super Shape, a men’s skin conditioner. Since then, men have taken grooming more seriously, and Baxter of California pioneered a comprehensive range of products tailored to a man’s needs. Built from the ground up in California, they are old school in concept, but high-tech in practice, with an approach from science and nature combined. Our guys can’t keep their hands outs of this stuff. It’s definitely a quality men’s care line our Drifters keep coming back for.